Anchored around Menstrual Health Day each year, Irise is launching a ground-breaking annual study to track how attitudes and knowledge around menstruation are shifting and to uncover what is influencing change.
In Spring 2025, our survey of 2000 British adults revealed a shocking reality..
The Red Report
Period Poverty is widespread and worsening.
Our 2025 results show that now, it's 1 in 4 people who menstruate who are struggling to afford period products, and alarmingly, its 1 in 3 younger people.
Menstruation remains a source of shame and stigma.
And once again, its young people who are suffering the most.
Most UK adults are not comfortable talking about menstruation in day to day situations.
And knowledge around menstruation remains critically low.
We asked 2000 adults 10 true or false questions and less than 1% got 9 or 10/10 correct.
But Knowledge is Power
Our data shows that those who understand more about menstruation are more comfortable discussing it, highlighting the transformative potential of menstrual education.
Social norms are shaped by the messages we consume.
Social media, news media, advertising and activism play the strongest role in destigmatising menstruation.
And young people are demanding change.
That's why we stand behind the youth-led menstrual movement.
Menstrual Justice is a collective action.
Get in touch to access the full data and insights - yours to use, share, and build on.
This survey co-created with Irise's youth-board the Empower Period Committee, and was conducted by Opinium on behalf of Irise. Please use the reference: The Red Report, Irise International, 2025.